Date: 14 Jan, 2022
In a very short existence, internet dating or online dating has become more popular in comparison to recent times where this domain was highly stigmatized. The younger, and even older generations are locating on the web to get the perfect matches. There are multiple applications in the market to cater to the needs of dating and if someone wants to get precise on the dating preferences, he or she has the customized dating application. The users create profiles with all the best possible impressions, sometimes does profile inflation too so the other interested users can make a selection if they are interested.
Without a second doubt, the fact can be claimed rightly that it is a booming industry. Millions of new users signed up in recent years to join the online dating traffic. Most of the previously established applications reward the users whose profile looks glamorous, not expecting anything on transparency. While all the customization and precision are there, finding a match online is still a challenging task to achieve.
For the last few years, we saw the industry continues to evolve, and many newly established companies introducing blockchain into the equations to overcome these hurdles. This well-settled technology allows the creative models to shift incentives and many more advantages to the users and builds a foundation to produce an even better experience for all the users.
Transparency Complications
Out of all the issues dating application has faced till now since their inception is Honesty. In a world full of real-life, people have to show their real identity and there are fewer chances to lie on certain aspects especially in their physical appearance. With online dating, one must have to go for the blind trust, assume that the person with whom we are interacting is truthful to us.
The precise objective of every online dating application is to show us a bundle of matches, an objective that lends itself poorly to honesty. To fulfill this objective, the users have to post inaccurate details of themselves if they want to get more matches. Applications have tried enough to counter this problem but failed to punish users as there is no real mechanism to prevent the problem.
Here comes the blockchain in the picture. The technology itself is made with the core fundamental of transparency and immutability, the two pillars that play a vital role to verify users’ identities maintaining privacy. With the use of blockchain technology, users can freely share their information to the network and it can remain anonymous, but verifiable on the chain. So the identities on the blockchain are easy to validate. And also multiple identities are sin on the blockchain because of the connected wallets that receive and send network tokens. Multiple companies are trying hard to implement blockchain technology for the identity verification service. In addition to the identity verification, blockchain can also offer incentives to the users who undergo this verification system by adding more information to the profiles. This activity promotes a healthy environment and a more transparent ecosystem that lets users feel confident.
Revamping Matchmaking
The users are fast-rising on the dating application but finding a match is becoming a challenge for most of the users. The majority online dating population still relies on offline social structures to find a match. This feature is yet to incorporate by most dating apps. In the real world, there is an army of people around us who helps others to find a match but with online strangers, this is less common. Although, multiple times this problem results in awkward interactions, unsuccessful matches which lead to frustration by the users who are unable to find a partner. So the users do not use the apps very frequently results in very few paid users on the dating platforms.
The blockchain has opened an interesting solution to this problem. Clarifying more on this by adding a twist to the regular dating dynamics by allowing participants to be matchmakers. This model can enable other participants to connect with whom they believe would be a good match with others volunteering to get you a match. This way, helping hands can get incentives from the network in the form of tokens. The more they help, the more they get a reward. Isn’t it beautiful?
Instead of relying on the app algorithms, the users can trust the other participants as they have a handsome incentive to work they are doing. We can call it a Proof-of-Lovework.
We often see writings of Blockchain around large-scale applications. Be it banking, logistics, or the travel industry. But in reality, it can be used in all the local industries too. It can cater to the biggest drawbacks of the dating industry that are so far unable to resolve by the domain players. It is the right time to embrace innovation to prevent cannibalization by the young visionaries.